Transformation Projects

Case Study: Circus Street – HubSpot Implementation & Sales/Marketing Alignment

Challenge
Circus Street had little to no visibility at senior leadership level on key commercial metrics such as pipeline coverage, conversion rates, and sales velocity. Sales and marketing were fragmented, operating in silos, with trust between the teams at a low point. Without a single system of record or clear workflows, decision-making was slow and opportunities were being missed.

Action
I implemented HubSpot across the organisation, designing workflows to streamline lead capture, scoring, and handover. I built real-time dashboards to give leadership visibility on MQL-to-SQL conversion, campaign ROI, and deal progression. Alongside the technical work, I ran workshops to repair trust between sales and marketing, ensuring both teams collaborated around shared processes and common goals. To embed change, I created training and onboarding materials tailored to each function.

Result
Within three months, Circus Street had a unified CRM, real-time reporting for leadership, and renewed alignment between sales and marketing. Conversion rates improved, pipeline coverage became measurable, and collaboration replaced silos. Senior leaders were able to make faster, data-driven decisions, and both teams had confidence in a system built for growth.

Testimonial

“Having worked with Andy at Avado, I knew he would be the right person to fix the issues we faced at Circus Street. He not only delivered a seamless HubSpot implementation but also rebuilt the relationship between sales and marketing, creating trust, clarity, and a collaborative spirit. His ability to simplify complex processes, provide clear training, and engage with teams at every level made the whole transformation both effective and enjoyable. Andy’s expertise, strategic insight, and coaching approach were exactly what we needed — he set us up for long-term success.”
— Lauren, Marketing Director, Circus Street

Fractional Leadership

Case Study: Upskill Digital – Sales & Marketing Transformation

Upskill Digital engaged Padron Consulting at a pivotal stage in its growth, moving from ad-hoc workshops to a scalable enterprise SaaS model. The challenge was to optimise the sales and marketing function, align commercial strategy with target audiences, and build a repeatable go-to-market engine.

Working alongside the senior leadership team, we redesigned the sales infrastructure, introduced new reporting and data storytelling frameworks, and coached the sales team through a transformation in how they targeted and engaged enterprise clients. This created clarity on buyer behaviour, improved decision-making at board level, and accelerated pipeline growth.

Testimonial

“Andy joined us during a pivotal time at UpSkill and was critical to optimising our Sales and Marketing function. His ability to integrate seamlessly, coach the team, and use data storytelling to shape business strategy was crucial to our success. Above all, Andy was a thoughtful leader and a supportive peer — I couldn’t recommend his insights and expertise highly enough.”
— Soymaya, Director, Upskill Digital

AI Optimization

Implemented AI tools for a HRTech firm, improving their CRM efficiency and sales productivity.